Partnerships That Reflect my Values
- Pia
- Dec 1
- 3 min read
Updated: Dec 2
A hair studio is more than scissors, brushes and chairs — it is also the relationship we cultivate with the brands we trust. At Pia’s Haarstübli, every product line has been chosen with intention: science, sustainability, performance and care. We don’t partner with brands because they are popular — we partner with them because they protect the hair we touch and the people who wear it. Here’s why.
Joico: Hair Repair Meets Shine
Joico is known as The Joi of Healthy Hair, and this isn’t just marketing language. It represents a science-based approach that focuses on rebuilding the hair from the inside out. Their signature ingredient, Bio-Advanced Peptide Complex™, mimics the hair’s natural protein structure, helping to repair broken bonds and restore elasticity.
-> Why Pia chose Joico:
Real repair, not temporary maskingPerfect for chemically treated, dry, or damaged hair.
Color-safe formulasEssential for clients who love balayage, blonding or rich tones that must stay vibrant.
Shine & softness that lastHair looks healthy beyond the day of the appointment.
Joico is your brand if you want strength, resilience and silky texture without heavy buildup. At the studio, it’s the backbone of treatments that leave hair feeling alive again.
K18: Molecular Repair
K18 changed the landscape of hair repair. Instead of simply coating or softening the outer layer, it works at a molecular level with its patented K18Peptide™.This peptide travels deep into the hair’s inner structure and reconnects broken keratin chains — the ones responsible for flexibility and strength.
-> Why Pia chose K18:
Ideal for bleach lovers, high-lift blondes and freehand techniques, when hair fibers have been stressed, K18 brings them back.
Fast & powerful, a few minutes of treatment can genuinely reset the hair.
Lightweight, no greasy residue, no artificial “masking”.
K18 is not a spa moment — it’s a science moment.If you want hair that doesn’t just look healthier, but is rebuilt from within, K18 is your ally.
Kevin Murphy: Beauty with Purpose
Kevin Murphy stands at the intersection of luxury and sustainability. Inspired by skincare, their formulas are lightweight, layered, and buildable — designed to give movement rather than stiffness.
What makes the brand special is its philosophy:
Cruelty-free
Ocean waste plastic packaging
Eco-conscious sourcing
Botanical ingredients from renewable sources
-> Why Pia chose Kevin Murphy:
Featherlight styling: Perfect for hair that needs shape and polish without heaviness.
Editorial finish: Natural texture, soft waves, shine without a lacquered look.
Responsibility: Hair beauty should not cost the planet.
Kevin Murphy is for the client who values texture, mindfulness, and modern style, the kind that grows into your day, not against it.
The choice of Valued Brands for Pia’s Haarstübli
Respect for hair
Healthy hair is not a trend: it’s the foundation of every cut, color, and transformation.
Technique grounded in science
We want every treatment to be purposeful, not accidental.
Responsibility
Beauty should never feel wasteful. Our village life is built on community and closeness to nature, and our products reflect that.
Real support, not sales
We stock what we use: no shiny promises, no pressure.The right product is the one that fits you, not our shelf.
Last but not least
Some salons choose brands because customers expect them. We choose them because they respect hair, health, and the environment, the same values we bring into every appointment.
Come and experience what your hair feels like when science, nature, and artistry work together:
Pia different. Pia mindful. Pia’s Haarstübli.
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